About Varnikaar
Our Story
Redefining everyday luxury with natural fabrics and timeless design
Why VARNIKAAR Exists
VARNIKAAR was born from a simple yet powerful idea that premium clothing should not come at an excessive price, and natural fabrics should be accessible to modern Indian consumers.
After years of observing international fashion and fabric quality across Europe, we realised Indian customers deserved the same level of craftsmanship, comfort and refinement without luxury markups.
Our goal is to create garments that feel luxurious, breathable and timeless - using natural and sustainable fabrics that are made for Indian weather and everyday sophistication.
Meet The Founders
Three professionals from diverse backgrounds brought together by a shared vision — to build an Indian brand rooted in quality, natural fabrics and understated luxury.
Nitin Dahiya
Co-Founder
After spending over 15 years across Europe — including Switzerland, Belgium and Germany — working as an IT consultant, Nitin developed a deep appreciation for refined European aesthetics, fabric quality and minimalist fashion.
Returning to India, he set out to build a brand that could bring the same global quality standards to Indian consumers through thoughtfully designed and natural fabric garments.
Gagan Sawhney
Co-Founder
A qualified Actuary and FRM, Gagan studied at the University of Southampton and built his career with a leading European insurance company.
With strong analytical insight and a passion for quality products, he co-founded VARNIKAAR to create a brand that blends global standards, sustainability and accessible luxury for modern Indian men.
Abhishek Harsh
Co-Founder
With a background in research and development and a passion for building meaningful products, Abhishek combines analytical thinking with a deep interest in design, sustainability and consumer behavior.
Currently pursuing an MBA from IIM Lucknow, he co-founded VARNIKAAR with the belief that quality, sustainability and thoughtful design should define modern fashion.
What VARNIKAAR Means
Derived from Sanskrit, VARNIKAAR means “Creator of Color.”
Varnikaaar is a tribute to timeless artistry — where color, craft, and character come together in quiet harmony. Rooted in tradition yet designed for the modern world, every piece reflects a balance of heritage craftsmanship and contemporary refinement.
We believe fabric is not merely worn, but experienced. Each texture, tone, and thread is chosen with intention to create garments that feel natural, breathable, and enduring. Through meticulous detailing and pure fabrics, Varnikaaar transforms everyday clothing into expressions of individuality.
Guided by authenticity and artistic integrity, we create in small batches for those who value substance over excess — honoring tradition while embracing modern quiet luxury.
Our Philosophy
NATURAL FIRST
We prioritise breathable and natural fabrics that feel better on skin and last longer.
QUIET LUXURY
Minimal design, timeless silhouettes and refined colours that never go out of style.
HONEST PRICING
Luxury quality without excessive markups — crafted for everyday sophistication.